The Guiding Principle:
Whenever you find yourself on the side of the majority; it's probably time to think and reflect about what you are doing!
Book was turned down by 26 out of 27 publishers.
The assumptions:
consistent suggestions: radio blogs, most stuff doesn't make it
The goal:
20,000 earlyvangelists in 2 weeks
"surround sound" effect
Suggestion: Read "1,0000 True Fans"
Data is King
7am and 6pm PST on Tuesday, Thursday, Saturday.
Sometimes data that is easily obtained can be extremely valuable, technical people sometime underestimate this
1) Indirect
2) Direct
3) Meta
Brian Oberkirch...
43 folders
Robert Scoble:
Sell around the product
PPC --> Phenomenize, Polarize, Communitize
Lifestyle design
From Geek to Freak: How I Gained 34 lbs of muscle in 4 weeks
Get satisfaction
Blog post should be around 500 to 750 pages... but can be longer if you get people's attention early on.
Remove the date, put it at the bottom...
Metrics in one page
1) measure the fewest things possible 80//20
2) a/b tests optimize me to produce meaningful changes.
3) vanity metrics (if you don't know don't speculate) --> actionable metrics (stick to actionalbe metrics)
4) create a feedback culture.
steps: acquition, retention, referral
cost per acquisition (CPA)
ARPU + Lifetime Value (LV)
Viral coefficient (10 new : 10 orig = > 1)
first giving:
donars chose:
slinkset
google moderator
weight loss: (remove negativity)
Gyminee
The question people always ask when they goto your site is... How will I use it?
Keep the UI design very simple and straight forward....
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